VP Marketing & Growth (m/f/d) at internationally growing educational gaming start-up (Parental Leave Cover)



Marketing & Communications, Sales & Business Development
Berlin, Germany · Munich, Germany · Remote
Posted on Tuesday, May 28, 2024
About Edurino
EDURINO is a new way of educational gaming loved by kids and parents alike. We rethink how kids learn and play with our hybrid learning system that combines a digital app, real figurines and our ergonomic stylus. Our team is dedicated to creating innovative and interactive, game-based learning experiences for preschoolers between 4-8+ years old.
We have a strong investor backing (a.o. DN Capital, Tengelmann Ventures, FJ Labs, b2venture, and Emerge Education) and are about to expand our reach to more learners around the globe!

Role Purpose

The role as VP Marketing & Growth at EDURINO during parental leave cover is crucial in steering our international growth. You will collaborate with the founder and leadership team to drive strategic initiatives, contributing to the continued success of our innovative kids’ product. Your expertise will be pivotal in developing and executing marketing strategies, creating brand awareness, and fostering growth. Additionally, you will be leading the UK & DACH Marketing team, playing a key role in developing and executing these strategies collaboratively with the team.

Join us in creating a fun and immersive learning environment for kids through your unique blend of marketing and growth strategies!

Sounds exciting?
Then read on (CV is enough!)
We are looking forward to meeting you!

This role can be performed in our Munich office, Berlin co-working space or remotely in Germany or the UK. #LI-Remote #LI-Hybrid
Apply for this job if you are passionate about…
  • … supporting us in scaling an innovative kids’ product internationally

  • … contributing in a fast-growing start-up environment

  • … creating a global impact by revolutionizing the way children learn and play.

Your mission at EDURINO
  • Develop and execute comprehensive marketing strategies to drive user acquisition, engagement, and retention.

  • Lead and mentor a high-performing marketing team, fostering a culture of innovation, collaboration, and excellence.

  • Create go-to-market strategies for the UK and potentially other new markets.

  • Analyse market trends and customer insights to identify growth opportunities and refine marketing strategies accordingly.

  • Together with the team, optimize our own shop and Amazon presence to create engaging and converting customer journeys.

  • Collaborate with cross-functional teams, including product development and sales, to ensure alignment and cohesive execution of marketing initiatives.

  • Oversee the development and implementation of data-driven marketing campaigns, building and leveraging analytics to optimize performance and ROI.

  • Manage a significant marketing budget and allocate channel investments based on company targets.

  • Stay abreast of industry trends, emerging technologies, and competitor activities to inform strategic decision-making.

It is a match if you…
  • … have a proven track record (7+ years) in international marketing leadership roles with a focus on growth and user acquisition in B2C or D2C sectors.

  • … have strong analytical skills and a data-driven approach to decision-making.

  • …have excellent leadership and team management skills, with the ability to inspire and motivate a diverse team.

  • … demonstrated success in developing and executing multi-channel marketing strategies.

  • … possess exceptional communication (fluent in English, German is a plus) and interpersonal skills.

  • … have an entrepreneurial mindset with a strong bias to action and a willingness to take calculated risks while always having the bigger strategy and vision in mind.

Starting date
Time period: June 2024 - September 2025
About us
What we believe in

We believe that, in addition to hiring the best talent, a diversity of perspectives, ideas and cultures leads to the creation of better products. We hire people who are passionate about the product and team, and we favor ability and willingness to learn over experience. EDURINO is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or gender. We foster a work environment that enables personal and professional growth and always strive to find the truth in discussions, independent of seniority or position as all opinions are respected.

What makes us special

  • A start-up culture based on trust with flat hierarchies. Join an early stage start-up, take on responsibility from day 1 and be part of the ride.
  • A hybrid working mode. Work remotely from wherever you like within Germany or work from our office in Munich (Haidhausen).
  • Regular company events. We meet in Munich every 4 months and do fun stuff together. Travel expenses covered.
  • Regular team events (online and offline). While remote, we meet online for a pub quiz or a drawing game. While in Munich, we go hiking at Tegernsee, we meet at the "Biergarten" or we do an exit game.
  • A multicultural team and English first as our company language. We believe that a variety of perspectives, ideas and cultures lead to better products.
  • A share package for every employee. You benefit from the exit of a rapidly growing company.
  • Family-friendliness and work-life balance. We have trust-based working hours that offer a maximum of flexibility and self-management.
  • Development Opportunities. We offer personal development time during working hours and a yearly development budget of 1.000€.
  • Additional benefits. KITA allowance (Germany), the hardware you need (e.g. Mac or Windows), employee benefit offerings with exclusive discounts, bike leasing (JobRad), and a company pension scheme.

How to become part of the team

  1. We look forward to receiving your application (CV is enough!). Once we have reviewed it and decide to invite you, we schedule a first 30-minute interview where we get to know each other. After our company presentation, you will have the space to tell us why you would be the perfect fit for us and we are happy to answer all of your questions.
  2. Depending on the position, there is now a small homework for you - either an art/coding test or the elaboration of some questions within a case study.
  3. We schedule another interview with the direct report of your position. You will elaborate the task or questions you have solved.
  4. You (e-)meet one of the co-founders. Depending of the position, we will now ask you for some references.
  5. After a couple of days, we will get back to you with the final decision and you become part of #teamedurino, yay!
  6. The following onboarding steps include meetings with your onboarding buddy and your team members, getting to know everyone from both our business and tech team and of course receiving your EDURINO onboarding box!