Who we are

Role overview

• You have a strong work ethic and a willingness to jump through hoops to deliver results.
• You are able to communicate simply and clearly
• You are comfortable explaining complex concepts to any team member including team members outside of your department.
• You are ambitious and understand the demands of building for emerging markets.
• You care about changing the way education is made accessible online.

About You

• Have digital marketing experience (Social Media, Email newsletter, Web/SEO).
• Have experience developing marketing campaigns (social media/email newsletter/web).
• Have experience with digital tracking and graphing tools.
• Have experience structuring marketing/engagement data for analysis and analysing it.
• Have experience managing a community database and keeping a community alive and vibrant. (e.g. via a CRM like MailChimp/HubSpot, or social media group).
• Can write clearly and are able to write effectively for different personas in a community.
• Can analyse data and apply learnings when developing community management strategies.
• Are fluent in at least 2 languages.
• Have worked remotely and are able to manage time strategically and have self discipline.
• Have worked or are interested in working at fast paced start-up.

Responsibilities

• Develop and execute digital marketing campaigns across various channels (social media, email newsletter, web/SEO) to increase brand awareness and drive engagement.
• Analyse marketing and engagement data using digital tracking and graphing tools to inform marketing strategies and create community graphs.
• Help manage our support CRM
• Manage and maintain a community database to keep it alive and vibrant, using CRM tools such as MailChimp or HubSpot, and write effective and tailored communications for different personas within the community.

Benefits

• Salary Range: $1500.00 - $2,400.00 (USD) per month — open to negotiation if you have more experience

Why you might be excited about us

1. We're working to solve a massive global problem and equalise access to online tools so students in developing countries can study better. There are +345 million students in the developing world who need FoondaMate.
2. We're small, so you'll be able to contribute efficiently and without bureaucracy. You'll quickly have responsibility over big areas of our product.
3. We don't have a lot of meetings. As in, most days, engineers have zero. We believe in slow thought, and if we can effectively solve a problem asynchronously, we do. When we do meet synchronously, you'll always have the opportunity to contribute.
4. We don’t measure input. We only measure output. You will never be asked to record your time or send in your timesheets. Instead, you will be asked to push your work in progress everyday, and keep your drafts on Notion for research/documentation work so your progress/productivity can be monitored.
5. We utilise and maintain a Career Progression Framework that enables our team at Foondamate to track and record their personal career progress through regular check-ins against the skills required for their role, with their managers. We’re seeking to empower our team to grow, and demonstrate clearly where they are vs current expectations and the next step too - so we can support them in making that step.
6. We are transparent about salary across the entire organisation. As in, you will know what salary bands your team members are in. We’re not about offering a low salary to someone based on their current salary or expectations. Additionally, our team know how much they can expect to earn now and later, once they’ve got that well-deserved promotion.
7. You'll be able to work remotely.
8. We will mould your role to shape a career you're excited about. We care a lot about your satisfaction and job happiness, and will help prep you for whatever you're looking for in the future.
9. We work hard and also highly value balanced work/life. We care about family and your own personal development.

Why you might not be excited about us

1. Everything under “Why you might be excited about us” above.
2. We're small (~10 people in the company now), so if you like more established companies, it's not (yet) the right time. You'll help build our company's culture.
3. Since we're an early stage startup, projects and priorities may shift.
4. We’re a fast-paced company
5. Our users love us, and there's a lot we can improve. It's a great place to be, but means there's some junk. (Nothing too scary! 😃)
6. Since you'll have a lot of responsibility and creativity over projects, they may not be defined perfectly initially, you'll be expected to bring your own experience and perspective to help us do the right things - and raise flags if you think we should do things differently.

What we are currently struggling with

• Managing a large and fast growing community, with multiple types of stakeholders
• Mapping offline communities and word of mouth growth to our online product
• Facilitating even faster and more efficient user activation via community

How to apply

💻

Brand and Product Marketer Challenge

1. Some posts about us around the web (TechCrunch, News24, TechCabal)
2. Our Instagram to learn more about the space we're working in, where we post about our products and education.