About Yoto

Yoto is a screen-free interactive audio platform for kids. We make carefully connected audio players that kids control, with no microphones, cameras or ads. We have a catalogue of audio that inspires creative play and learning with 1,000+ titles in our card store from top creators, publishers and labels - think Disney, Marvel, Roald Dahl and Universal Music. We also create Yoto Originals like this one.

• Featured in Bloomberg’s 25 UK startups to watch in 2023.
• Ranked 9th in Fast Company's Most Innovative Companies in 2024; and featured in the Sifted 100 fastest-growing startups across the UK&I by revenue growth.
• Second fastest growing tech company in the UK, in Deloitte Fast50 2023.
• Named one of TIME Magazine’s Top 100 Inventions of 2020
• We’re 140+ employees spread across the UK, US and France.. and growing!

We’re on a mission to be the soundtrack of childhood, and help families on their own unique adventures. By creating products that inspire independent play, we help families discover and grow with an inspiring world of audio - and we would like you to help us achieve it!

Yoto’s Marketing & Creative Team

Sitting within the Marketing & Creative, the Communications team is responsible for Public Relations, Influencer activations and organic Social media. The social team has a global scope looking after multiple channels across a range of platforms, with a strong focus on creative ideation and community building.

The wider Marketing & Creative team are a global team looking after brand and product marketing, acquisition and retention marketing, communications and creative, with multi-disciplinary marketing teams in key regions – the USA, UK and France. We work closely with teams across the business, particularly our friends in the product, tech and content teams.

The Role

The Senior Social Media Manager is responsible for delivering against our global social media strategy, managing output across all owned social channels in all markets and ensuring it aligns our goals and objectives. This role will work collaboratively with other areas of the Marketing team and Customer Happiness whilst nurturing and motivating the in-house social team.

What you’ll be doing:

• Lead the execution of the new comprehensive global social media strategy, with a focus on the UK/Global market, ensuring alignment with the overarching marketing objectives

• Serve as the subject matter expert for social media, providing guidance and insights to regional teams, and ensuring consistency in messaging and brand voice in a social-first way across all channels

• Guide the team to create high-quality, impactful content tailored to various social media platforms, including copywriting, graphic design using the brand’s Social Design Toolkit and Guidelines, and video production.

• Innovate and experiment with content formats to keep the brand ahead of social media trends, ensuring relevance and appeal to target audiences.

• Utilising Sprout platform to monitor performance metrics, providing reports and actionable insights to inform strategy adjustments and optimise campaign effectiveness.

• Track the KPIs to measure the success of social media initiatives, driving continuous improvement.

• Stay at the forefront of social media trends, tools, and best practices, proactively sharing insights with the global team and implementing innovative features and strategies to enhance brand engagement.

• Hold global brainstorming sessions, campaign planning, and cross-functional collaboration to foster a culture of creativity and strategic thinking.

• Work closely with the PR teams and the Influencer + Affiliate Coordinator to identify and nurture relationships with influencers, talent, and brand ambassadors, ensuring that partnerships align with brand values and objectives.

• Manage organic social gifting using the Aspire platform to secure an organic pipeline of UGC.

• Identify new like minded brand partners for social activations.

• Significant and measurable increases in meaningful brand engagement, reach, and follower growth across all social media platforms.

• Consistent delivery of high-quality content that resonates with target audiences and drives marketing objectives.

• Build a collaborative and energetic team of creative socials who are excited to try new things!

What you’ll bring:

• 5+ years of social media management experience for successful direct to consumer brands.

• Proven track record of managing teams of at least 3 employees.

• Experience in the day to day of growing social accounts and creating cross platform content whilst being able to demonstrate strategic thinking to accompany the creative execution.

• Experience executing Social Media Strategies and growing global social media channels.

• An innovative thinker with a deep understanding of social media dynamics, capable of leading a diverse team and driving strategic initiatives.

• A proactive do-er who thrives in a fast-paced environment.

• This role is ideal for a dynamic and experienced social media professional ready to take on a global position and make a significant impact on the brand’s digital presence.

Salary: £55,000 - £65,000 based on experience.

What you can expect from Yoto:

• Flexibility: Hybrid working with a choice based approach - we would love you to come into the office as much as possible, with a minimum of once or twice a month. Take advantage of our ‘work from anywhere’ policy to work from a different location for up to 6 weeks every year. Summer Hours policy to use between the months of June and August.
• Financial: Generous share option programme so you’ll be invested in Yoto’s success. Receive Income Protection, covering long term sickness for up to 2 years and company sick pay that increases with length of service. Life Assurance cover from day one of your service. Workplace Pension offering up to to 3% employer contributions, following probation. Generous employee referral bonus scheme.
• Health & Wellness: Private Medical Insurance via Aviva, or a Wellbeing Allowance to be used for memberships, subscriptions, treatment or therapy. Access to 24/7 Employee Assistance Programme (EAP) through WeCare and unlimited access to Dental advice and guidance via Toothfairy. Bike to work scheme to promote healthier lifestyles.
• Time Off: 25 days of holiday per year, plus bank holidays. On top of this, you also receive your birthday off, plus 1 extra day of holiday for every year worked after you hit your 2 year anniversary, up to 5 extra days. After 4 years of service, you are also eligible for our sabbatical policy offering up to 3 months' of unpaid sabbatical.
• Helping Families: Variety of family-friendly leave, including enhanced maternity, paternity, adoption, fertility, pregnancy loss and carers leave. Unlock savings with our workplace nursery scheme, designed to support parents of preschool-aged children.
• People & Planet: Up to 2 volunteer days a year. A Book Allowance of up to £50 a year to contribute to your professional development.
• Fun Perks: You receive your very own Yoto player and starter pack of cards! Regular company socials and celebrations, including our annual YotoFest!

Equity and Diversity

At Yoto, our mission is to be the soundtrack of childhood, and help families on their own unique adventures. Our success is rooted in unwavering commitment to our core principles—Kids in Control, Helping Families, Building with Empathy, Embrace Difference, and Playfully Inquisitive.

At Yoto, flexible working and autonomy are key to us. We support working parents because we know that life and work need to work together. And just as we share audio content from a diverse community of creators, we also strive to build a diverse and inclusive team. Our passionate DE&I group raises new voices, beliefs, and perspectives to help everyone at Yoto feel heard. Check out our website for more info on our approach to People and Planet.

Please only apply or engage with Yoto jobs posted on our careers page (careers.yotoplay.com or careers.yotoplay.com/en). All correspondence from our Talent team will only come through Teamtailor, our application tracking system.

Department

Marketing & Creative

Locations

Yoto HQ - UK

Remote status

Hybrid Remote

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